Building Incredible Organic Growth

Leverage Existing Assets Carefully:

• Initial Expectations vs. Reality: Jane assumed that her established personal brand would make it easier to launch a new product, but found that this wasn't enough to drive significant adoption, especially in convincing users to switch from established tools. This highlights the importance of not over-relying on existing assets or brand authority and recognizing that each new venture presents unique challenges.

Target Audience Needs Directly:

• Early marketing efforts that focused on achievements and processes did not resonate with their audience. Effective marketing should focus directly on addressing the specific needs and pain points of the target audience rather than just sharing company milestones or internal processes.

Understand the Complexity of SEO Before Launching the Strategy:

• SEO Challenges: Despite prior experience with SEO, Jane struggled in a highly competitive niche, underscoring that SEO strategies must be highly specific and adaptive to the competition and the unique aspects of the product.
• Search Intent: A critical learning was the importance of aligning content with search intent. For instance, instead of trying to rank for broad terms with a homepage, it’s more effective to create specialized content, such as strategy guides, that directly addresses the queries of potential users.

Constantly Evolve Your Content Strategy:

• From General to Specific: Their content journey transitioned from broad, general content to more targeted and useful material. This shift in focus helped increase traffic and improve search rankings, showing that content should evolve based on what resonates most with the audience.
• High-Quality and Targeted Content: The move towards creating high-quality guides, focusing on essential keywords, and collaborating with guest writers when needed proved to be a more effective strategy for driving engagement and traffic.

Put a Lot of Focusing Into Content Distribution:

• Simply producing content is not enough; active promotion and distribution in relevant communities can significantly boost engagement and traffic. Hiring someone to focus on content distribution was a successful tactic that startup founders should consider.

In-House Content Production Beats Hiring an External Writer:

• Finding the Right Content Providers: While outsourcing content creation can be tempting, they found that in-house content production, with close collaboration between team members, led to more meaningful and effective content. This approach, though initially costly, turned out to be more efficient and aligned with their brand’s voice and objectives.

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