Stacking Pancakes is a one of a kind learning hub for technical founders who want to gain all the knowledge they need to launch SEO and kick-start their product’s organic growth
I'm a startup SEO consultant and the founder of Stacking Pancakes, and I want to tell you what this amazing resource is all about.
But first, a little backstory...
Since 2014, I’ve been working exclusively with early-stage SaaS startups. I've helped over 40 startups build and achieve phenomenal organic growth.
I have met even more technical founders along the way.
And month after month, I’d watch these founders struggle with a major challenge...
Many of them wouldn't (or couldn't) get an external help to plan, implement, and scale SEO strategies for them.
Some simply weren't financially able to do so. Hiring somebody, even a contractor for a limited time, meant a serious financial undertaking, and their startups simply weren't in a position to commit to it.
But also, I've found that many founders preferred not to hand over such an important aspect of their company’s operations as growth to someone else.
And it makes sense.
The startup is your life's work, after all. It's what you've, most likely, poured all your resources, time, and a huge effort into. Naturally, you want to control what happens with it.
Unfortunately: It means that you must figure out how to implement SEO and buildyour startup's organic growth by yourself.
And that, usually, brings another problem…
Where do you go to learn and figure SEO out?
Sure, the web's filled with thousands of guides, blog posts, and videos that show you how to do SEO.
Most of these pages either approach SEO generically or target a completely different use case than yours - e-commerce, local business, service-based company, etc.
And yes, it’s true that many aspects of SEO are universal and apply as much to startups as they do to online stores or local businesses.
However, there are also factors specific only to startups.
But you never learn about them from all those SEO guides.
My vision for Stacking Pancakes is to become the only resource you'll ever need to build organic growth for your startup.
Stacking Pancakes is a one of a kind learning hub for technical founders who want to gain all the knowledge they need to launch SEO and kick-start their product’s organic growth
But...
(And I really must make this clear)
...Stacking Pancakes isn’t yet another SEO course where you just get the theory that you then need to somehow figure out how to do.
No.
Stacking Pancakes is all about guiding you to launching the SEO strategy for your startup.
Sure, it includes theory, too. After all, you need to learn and understand various SEO concepts to be able to implement them.
However, the core of Stacking Pancakes is a practical walkthrough through applying all that information and knowledge in practice.
So, when you've signed up, you'll immediately get lifetime access to:
SEO Roadmap - a complete, step-by-step guide through *everything* you need to do to:
AI SEO Roadmap - walkthrough of what you need to do to position your startup in AI search results.
SEO Content - complete guide to writing content that works in 2025 and beyond.
Templates that will help you get many aspects of your SEO faster.
Checklists so that you never forget anything, and more.
It really is every…darn….frigging….thing you need to grow your startup by yourself.
IMPORTANT: Each element of Stacking Pancakes includes both theory and practice.
So, with this resource, you never have to think about what to do and how to do it.
You can just focus on doing.
I mentioned myself a lot on this page already so I suppose it would make sense to give you a proper introduction, too.
My name is Pawel Grabowski. I am a startup SEO consultant specializing in helping early-stage startups kickstart their organic growth and launch successful SEO programs.
Here's my experience in a nutshell:
Since 2010, I worked with countless early-stage startups helping them overcome these and many other issues.
I helped companies like Userlist, Refiner, Wisepops, ConsentKit, Seedtable, Postpone, Bommer, SuggestionOx, Paycove and many others launch their SEO programs and begin building their organic growth engines.
I also helped startups like Castos, Abyssale, Keeping, and others scale their already significant search visibility.
You can learn more about me from my business site here.
Growing a startup is a complex endeavor.
There isn’t just one thing that you can do and be sure of your success. Different strategies work for different startups, and because of that, on this site, I focus on several aspects of learning startup growth:
Inspiration.
Let's face it; Nothing shows you what you could be doing to grow your startup better than hearing other founders’ stories, learning about their challenges, and seeing how they’ve overcome those.
And so, the site features candid chats with founders about their growth journeys. We discuss how they’ve been growing their startups, the challenges they faced, their ups and downs, and even how these founders plan to take their startup growth further.
Education.
There is no simple way to grow a startup. Every strategy or technique that you want to implement requires an in-depth know how to even get started.
That's why the site features a whole library of video guides that show you exactly how to implement various SEO and digital marketing strategies to grow your startup.
Reference.
Our strategy breakdowns show you what’s worked (and what didn’t) for startups like yours. In a nutshell, these offer you a quick glance at what startups like yours have been doing so far to grow and boost user acquisition.
Worth noting - All breakdowns are self-reported by the startups. I do not make any assumptions or try to reverse engineer their success. As a result, these are the most relevant and accurate portrayals of how other startups build their growth.
Resources.
The site also includes lists of tools for different aspects of SEO and startup marketing strategies. This way, you don’t have to waste time trying to figure out what tools or software to use, etc.
Finally, the site features frameworks, workflows, and templates that will help you get started pretty quickly and much more.
It really is every…darn….frigging….thing you need to grow your startup by yourself.
Enjoy!